Étheria is a luxury skincare brand designed to embody timeless rituals through modern innovation. I built a strategy focused on balancing heritage and science — crafting a visual identity that feels both grounded and ethereal. From the warm, understated palette of Ivory and Seal Brown to the blend of serif and sans-serif typography, every element reflects refined simplicity. Imagery centers on texture and ritual, capturing intimacy and sophistication without sterility. The result: a brand that speaks softly but with confidence.