Booking Open
Strategy-led
Design
that
Drives Growth.
I help ambitious brands build strategy-led visuals that look good, feel right, and convert fast.
Hello!
I help startups and lifestyle brands build emotional connections through strategic branding
I help startups and lifestyle brands build emotional connections through strategic branding
I help startups and lifestyle brands build emotional connections through strategic branding
Brand Guidelines
Brand Guidelines
Brand Identity
Brand Identity
Social Media rollout
Social Media rollout
Visual Idetntity
Visual Idetntity
Research
Research
Brand Strategy
Brand Strategy
My Process, Explained
Here's how it works
1
Brand Strategy
I define your position, refine your message, and build a brand that stands out—and converts.
1
Brand Strategy
I define your position, refine your message, and build a brand that stands out—and converts.
1
Brand Strategy
I define your position, refine your message, and build a brand that stands out—and converts.
2
Visual Identity
I transform strategy into visuals that speak volumes—logo, typography, color, and layout—every detail crafted to make your brand impossible to ignore and effortless to remember.
2
Visual Identity
I turn strategy into striking visuals—logo, type, color, and layout—crafted to make your brand unforgettable
2
Visual Identity
I transform strategy into visuals that speak volumes—logo, typography, color, and layout—every detail crafted to make your brand impossible to ignore and effortless to remember.
3
Brand Launch & Rollout
I help you translate your new identity across touchpoints—from digital presence to print—ensuring consistency, recognition, and impact from day one.
3
Brand Launch & Rollout
I bring your identity to life across every touchpoint—building consistency, recognition, and impact from day one.
3
Brand Launch & Rollout
I help you translate your new identity across touchpoints—from digital presence to print—ensuring consistency, recognition, and impact from day one.
My Projects
Recent Case Studies
About
Pushing boundaries since 2024
Nancy Francis,the face behind Formstate is a Brand designer known for her strategic, minimalist and expressive digital work. She helps startups and brands create clean, modern and strong brand Identity. She blends strategy with emotion — and often spends her free time trying new things like art
FAQ
Your Questions, Answered
Have more questions? Book a free discovery call
Or, email me at creativeformstate@gmail.com
What services do you offer?
I create bold, strategy-led identities that blend design and direction—logos, type, color, and assets built to make your brand unforgettable and drive real results.
How do you build an outlier brand?
I uncover what makes you different and why people should care—then build a brand system that demands attention and earns trust from the first glance.
What’s your process like?
Step 1: Book a call
Step 2: I craft your brand
Step 3: Launch with a system built to attract and endure
What does it cost?
Pricing is tailored to each project. Book a discovery call to get a custom quote based on your goals and scope.
What services do you offer?
I create bold, strategy-led identities that blend design and direction—logos, type, color, and assets built to make your brand unforgettable and drive real results.
How do you build an outlier brand?
I uncover what makes you different and why people should care—then build a brand system that demands attention and earns trust from the first glance.
What’s your process like?
Step 1: Book a call
Step 2: I craft your brand
Step 3: Launch with a system built to attract and endure
What does it cost?
Pricing is tailored to each project. Book a discovery call to get a custom quote based on your goals and scope.
What services do you offer?
I create bold, strategy-led identities that blend design and direction—logos, type, color, and assets built to make your brand unforgettable and drive real results.
How do you build an outlier brand?
I uncover what makes you different and why people should care—then build a brand system that demands attention and earns trust from the first glance.
What’s your process like?
Step 1: Book a call
Step 2: I craft your brand
Step 3: Launch with a system built to attract and endure
What does it cost?
Pricing is tailored to each project. Book a discovery call to get a custom quote based on your goals and scope.